Shop online for Electric and Rose clothing. Named after two classic streets, in their Venice Beach hood, Electric & Rose is a testament to husband & wife duo Eric Balfour and Erin Chiamulon's SoCal way of life. From the bright tie dye to the comfy fabrics and breathable active wear, Electric & Rose's LA-made clothes and athleisure are excellent for beach yoga, surf sessions at sunset, BBQs in the yard, treks in the canyon, and starlit bonfires.